Well, the “new” face of Louis Vuitton is actually the 64-year old face of Rolling Stones guitarist Keith Richards. Announced Tuesday, the ad was shot by photographer Annie Leibovitz. Keith Richards may have some good old-man style going on, but I’m not sure if he’s best suited for Louis Vuitton ads. Seeing him in a picture with LV logo suitcases doesn’t inspire me to buy a few for myself. I do love his jacket though.